These Days launches Labstore Benelux, a full service solution for retail innovation and shopper marketing

Denis Ghys joins as Managing Director.

These Days launches Labstore Benelux, a team of shopper marketing experts to support clients in the ever changing retail environment. These Days can now tap into Labstore’s global retail and shopper marketing network, with offices in over 20 countries, and a deep understanding of the shopper in every major market around the world. Using the Shopper Chemistry(tm) process to create ideas that result in purchase through the fusion of digital and shopper.

Jon Bird (Global Managing Director Labstore): “I am so excited to be opening our newest Labstore in Benelux. These Days has a history of bold and highly creative work in the retail space, and this is the next logical step – building out a strategic and specialist practice that has the capacity to add real value in what is a thriving retail market."

Denis Ghys will lead this team as the managing director, teaming up with the recent hires like Sébastien Greffe and the existing creative and project management teams. Denis Ghys joins These Days from 10 advertising where he held multiple roles, including Managing, Strategy and Creative directorship in which he especially thrived in building integrated retail marketing solutions.

Denis Ghys: “ I see a tremendous opportunity on the Benelux market in really building a full stack agency offering that excels in building integrated customer voyages that convert.”

Toon Diependaele – Chief Strategy Officer These Days: “Labstore needs the focus and drive of a dedicated lead and team that is immediately enabled by These Days strong expert centers and local and international network tools and capacities. Making it an unparalleled player for retail and FMCG overnight.”


Dirk Milbou appointed Chief Data Officer of These Days

Dirk Milbou has been appointed to the new position of Chief Data Officer at These Days in the aim of driving clients’ competitive advantage and improving marketing effectiveness through smarter use of their data. 

These Days CEO Erwin Jansen:  “We are in the creative industry and in the inspiration business.

We use data and analytics to identify insights that fuel creative campaigns with the sole purpose of inspiring people to take action. To engage today’s consumers, we understand that brands must deliver content, experiences and information across different channels, at the right time. We are uniquely positioned to integrate the capabilities that build stronger 1:1 relationships and deliver results for our clients. We created this executive position to stay on top of our game and to continue to develop our service offering based on client demand and consumer needs. We have known Dirk for many years: he has ample experience both on the advertisers’ side and the agency side, and has worked for data as well for media companies, making him a seasoned, data driven marketer and the ideal guide for this intrapreneurial challenge.”

Dirk Milbou: “As a leading creative agency with digital DNA, These Days has the perfect foundation to inspire their solutions with data.  I will tap into the agency’s vast international knowledge, tools, processes and IP in this domain –including Wunderman and Y&R, the agency’s parent companies. I’m very glad to be the guardian angel of this expanding service offering and I will make sure that data delivers new insights, even better ideas and a maximum impact on our clients’ business.”

Dirk will work under Toon Diependaele, Chief Strategy Officer These Days.