28-10-2016

These Days launches Labstore Benelux, a full service solution for retail innovation and shopper marketing

by These Days

Denis Ghys joins as Managing Director.

These Days launches Labstore Benelux, a team of shopper marketing experts to support clients in the ever changing retail environment. These Days can now tap into Labstore’s global retail and shopper marketing network, with offices in over 20 countries, and a deep understanding of the shopper in every major market around the world. Using the Shopper Chemistry(tm) process to create ideas that result in purchase through the fusion of digital and shopper.

Jon Bird (Global Managing Director Labstore): “I am so excited to be opening our newest Labstore in Benelux. These Days has a history of bold and highly creative work in the retail space, and this is the next logical step – building out a strategic and specialist practice that has the capacity to add real value in what is a thriving retail market."

Denis Ghys will lead this team as the managing director, teaming up with the recent hires like Sébastien Greffe and the existing creative and project management teams. Denis Ghys joins These Days from 10 advertising where he held multiple roles, including Managing, Strategy and Creative directorship in which he especially thrived in building integrated retail marketing solutions.

Denis Ghys: “ I see a tremendous opportunity on the Benelux market in really building a full stack agency offering that excels in building integrated customer voyages that convert.”

Toon Diependaele – Chief Strategy Officer These Days: “Labstore needs the focus and drive of a dedicated lead and team that is immediately enabled by These Days strong expert centers and local and international network tools and capacities. Making it an unparalleled player for retail and FMCG overnight.”

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