Playmobil

Het Laatste Nieuws

Challenge

For 6 successive weeks, readers of Het Laatste Nieuws could collect a unique Playmobil set with their newspaper. Our challenge was to present this promotion in a fun way and boost the paper´s sales figures.

Solution

Playmobil isn't just fun for children, but also for the mums and dads who used to play with them. And so we focused on both target groups.

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