Roy is the CEO of Royco. He has an important mission: make our society take more breaks. But even during breaks, people stay active on social networks…
That’s why Roy thought about the check-out app, as a statement against our ever-connected society. Instead of checking in, people check out and let all their friends know they are reserving a few minutes for themselves. In only 8 weeks, an impressive 58% of break believers checked out on Facebook. This enabled us to reach 440,000 very busy social media users without any media budget whatsoever.