Mazdamorphosis astonishes Car Show visitors

by These Days

The entire Mazda line recently underwent a genuine metamorphosis. Both the design and the technology of each model were thoroughly reconceived. And now the brand is offering its new generation at incredible Car Show conditions.

In order to reinforce this message, These Days created the Mazdamorphosis campaign. In print, online, DM and at the dealer, but also at the Car Show itself.

Live metamorphosis

The concept comes to life at the Mazda stand, which looks like a contemporary metropolis. Unsuspecting visitors are rendered speechless – live – with a series of metamorphoses created in collaboration with Steven De Laere, one of Belgium´s best illusionists.

The miraculous disappearances/appearances not only ensured ´rumour around the brand´ at the Heizel, but also on Social Media.

Check out the film clips and let Mazda surprise you at http://www.mazdamorfose.be


Client: Mazda

Contact: Joachim Sas, Bert Callens

Agency: These Days Wunderman Y&R

Account: Tom Thijs, Seppe Dogge

Creative Director: Samuel De Volder

Creation: Bram Van Looveren, Joeri Quinet, Tom De Block

Design: Sander De Smedt

Production: Ruben Van Den Heuvel, Bruno Dejonghe