25-01-2016
Mazdamorphosis astonishes Car Show visitors
by These DaysThe entire Mazda line recently underwent a genuine metamorphosis. Both the design and the technology of each model were thoroughly reconceived. And now the brand is offering its new generation at incredible Car Show conditions.
In order to reinforce this message, These Days created the Mazdamorphosis campaign. In print, online, DM and at the dealer, but also at the Car Show itself.
Live metamorphosis
The concept comes to life at the Mazda stand, which looks like a contemporary metropolis. Unsuspecting visitors are rendered speechless – live – with a series of metamorphoses created in collaboration with Steven De Laere, one of Belgium´s best illusionists.
The miraculous disappearances/appearances not only ensured ´rumour around the brand´ at the Heizel, but also on Social Media.
Check out the film clips and let Mazda surprise you at http://www.mazdamorfose.be
Credits:
Client: Mazda
Contact: Joachim Sas, Bert Callens
Agency: These Days Wunderman Y&R
Account: Tom Thijs, Seppe Dogge
Creative Director: Samuel De Volder
Creation: Bram Van Looveren, Joeri Quinet, Tom De Block
Design: Sander De Smedt
Production: Ruben Van Den Heuvel, Bruno Dejonghe
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