SIGI Award for the Mazda Open Air B&B campaign

by These Days

Our agency was one of the laureates at the annual SIGI Awards. At the end our Mazda Open Air B&B campaign brought home the SIGI Award in the Promo category!

The campaign was set up last summer to launch the brand-new MX-5. And oh boy it was a success! The car goes back to the essence of the convertible roadster and gives its passengers an instant holiday sensation. The MX-5 is not a status symbol but happiness on wheels, a car that invites you to just get in and take off. Those interested in trying the new car booked more than just a standard test drive; it was more of a test trip. They got to spend a full day in the MX-5 including an overnight stay in the Mazda Open Air B&B.

Our agency conceived and designed a container room that was fitted with all modern comforts and – obviously – inspired on the concept of the MX-5, including a specially designed open roof with a view of the night sky. Go to www.mazda.be/openair for a virtual check-in.

The SIGI Awards are organised each year within the worldwide Wunderman network. More than 50 agencies from 11 countries sent in their best campaigns. The jury then selected the strongest cases that best illustrate the network’s philosophy: Creatively Driven. Data Inspired.

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