by These Days

The new Formula 1 season started on Sporting Telenet on 15 March.

Viewers get to experience their sporting events as though they were there themselves, thanks to 5 extra channels providing alternative information and extra camera angles.

That is why These Days Y&R and Telenet transformed the Total petrol station on the E17 to Antwerp into a real life pit stop on Friday 13 March.

Belgian drivers could stop by the pit stop all day to receive a free check-up of their car in true Formula 1 style.

In just 35 seconds, professional F1 mechanics assessed their tire pressure and tread wear and correctly tightened their wheel lug nuts.

And if that was not enough, of course there were two hot pit babes to rouse everyone’s interest in the upcoming races.

Flanders is now clearly 100% ready for the new Formula 1 season on Sporting Telenet.


Credits Sporting Pitstop

Client: Telenet

Contact: Peter Vindevogel, Go2Market manager Sporting & activation

Agency: These Days YR

CD: Sam De Volder

CD: Werner Van Reck

CD: Mateusz Mroszczak

Art Director: Gertjan De Smet

Copywriter: Matthias De Smet

Strategy team: Nicolas Moerman, Toon Diependaele

Design: Dorien Wendelen, Inge Vanhees

Motion design: Bert Beckers

Accounts: Mieke Moortgat, Sophie Steyaert

Event production agency: E-demonstrations

Radio production agency: Studio Helsinki

Film production: Roberto Gasparini & Johan Stoffels

Producer: Ingeborg Van Hoof