30-03-2015
SPORTING PIT STOP
by These DaysThe new Formula 1 season started on Sporting Telenet on 15 March.
Viewers get to experience their sporting events as though they were there themselves, thanks to 5 extra channels providing alternative information and extra camera angles.
That is why These Days Y&R and Telenet transformed the Total petrol station on the E17 to Antwerp into a real life pit stop on Friday 13 March.
Belgian drivers could stop by the pit stop all day to receive a free check-up of their car in true Formula 1 style.
In just 35 seconds, professional F1 mechanics assessed their tire pressure and tread wear and correctly tightened their wheel lug nuts.
And if that was not enough, of course there were two hot pit babes to rouse everyone’s interest in the upcoming races.
Flanders is now clearly 100% ready for the new Formula 1 season on Sporting Telenet.
Credits Sporting Pitstop
Client: Telenet
Contact: Peter Vindevogel, Go2Market manager Sporting & activation
Agency: These Days YR
CD: Sam De Volder
CD: Werner Van Reck
CD: Mateusz Mroszczak
Art Director: Gertjan De Smet
Copywriter: Matthias De Smet
Strategy team: Nicolas Moerman, Toon Diependaele
Design: Dorien Wendelen, Inge Vanhees
Motion design: Bert Beckers
Accounts: Mieke Moortgat, Sophie Steyaert
Event production agency: E-demonstrations
Radio production agency: Studio Helsinki
Film production: Roberto Gasparini & Johan Stoffels
Producer: Ingeborg Van Hoof
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