Stay curiousby Frank Delmelle - March 17, 2015
Social and search each account for 30% of referral traffic to content on the web. For the brave marketer who wants her or his brand’s content to surface in search rankings or social streams, that hence basically means he or she has two and a half options: 1) be newsworthy, 2) answer a search query or 2,5) hit the jackpot doing both at once.
In either case, however, one component is key. And that component is curiosity.
The Y&R imperative to ‘Stay curious’ has probably never been more relevant.
Check out the 20 wise quotes in the deck below to learn why.
Curiosity Killed The Crap - Why CMO’s Respond to People’s Wonderings or Fail in 2015 from Frank Delmelle