This we love - November 2015by These Days - December 01, 2015
As seen on TV! And on the internet, radio, retail, mobile, outdoor, social…
We're on a non-stop global search for inspiring work.
But what do our colleagues think of the campaigns, ideas and concepts we found this month?
November 2015 has been curated by Jolien, Kate & Marijke
THE MOVIE YOU WILL NEVER SEE
‘100 Years’ - an exclusive film starring John Malkovich - envisions Earth one hundred years from now and won’t be released until 2115. The movie was inspired by the time it takes to create LOUIS XIII Cognac: one of the world’s most luxurious spirits.
Everyone knows that what you can’t get, is what you want the most."
YOU’RE INVITED TO MALAYSIA'S BIGGEST HOUSEWARMING PARTY!
So, let’s get down to IKEA Cheras and get that party started.
"Is it genius? No.
Is it fun to watch? Absolutely.
IKEA has its own language, and this is a fun way to do something with it."
MEN DO CARE ABOUT THEIR BALLS
So… meet The Boys, here to shed more light on life inside your - Bonds - undies.
“The concept is great and it's visually beautiful elaborated.
But it feels a little too slow. Also the reveal feels a little too boring.
It could have been more: tadaaaaa!!!!"
LET’S MAKE THEM TIGERS RICH
Wild tiger conservation
Let’s all growl for Tiger Royalty, Panthera’s innovative marketing programme that enables brands to support wild tiger conservation through the sale of tiger-inspired products.
“Great idea! But will brands contribute to this if they aren’t the only ones to excel?"
FRESH FOR ALL
FreshPaper has been created by Kavita Shukla. Inspired by her grandmother’s careful habits, the paper aims to minimise food waste – a goal that everyone should support.
“A beautiful idea. Clear evidence that innovation can be found everywhere."
MUSIC DESIGNED TO STICK IN THE BRAIN
Joker Greeting makes prank musical greeting cards that only stop playing when the battery dies or you break it. Aaaaawesome.
CAUSE I GOT HIGH, CAUSE I GOT HIGH, CAUSE I GOT HIGH…
Stoned drivers are a problem in New Zealand. But they don’t want to hear how dangerous it is. In fact, many believe that they drive safer and slower when they’re stoned. Unfortunately, speed isn’t the issue – reaction time is. Just watch TinnyVision.
“At first I thought: that's not funny. But at the end I was holding my breath. With Snapchat, it gets really close to the target audience.”
DON'T LIKE AND DRIVE
What are you missing when you're liking? Ford is using Instagram perfectly for those 'Don't Like and Drive' posts.
"Great idea! Fits perfectly with Instagram and looks beautiful in the stream."