Challenge
With SCOOORE!, the National Lottery targets the sports betting market. Many people would like to play, but are hesitant to bet with money. Therefore the National Lottery wanted to launch the free game SCOOORE! 4 Fun. Players, together with friends, can try out the concept and perhaps afterwards move on to SCOOORE! and win money while playing.
Solution
SCOOORE! 4 Fun targets players who have no experience with sports betting. We created an accessible game that works on desktops, tablets and smartphones and that you can play with and against friends. It fits within the social atmosphere and the baseline ('ambiance' guaranteed) of SCOOORE! SCOOORE! 4 Fun reached the target group and outperformed conversion expectations for players for the original SCOOORE! game.
