Redesign Pioneer DJ

Pioneer

Challenge

In 2014, Pioneer DJ asked us to develop a new global website that meets all the demands of the modern DJ, both professional and amateur. Plus, the content heavy website had to be completely modular, adaptive and customisable by region.

We only had 3 months to do it... No problem.

Solution

Pioneer DJ has always been innovative, unafraid to break conventions. So for their new website, we evidently questioned everything. A survey among 10,000+ professional and amateur DJs taught us what was expected of the platform, and we delivered. By working in an agile setup with daily scrums, our team combined all disciplines for better results in less time. The mobile-first website now blends a flat design interface based on real-life DJ equipment with stunning colours and an intuitive feel. Representing the next DJ generation, Pioneer DJ sets the standard yet again.

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