Challenge
Rio, Telenet’s pay-TV channel, holds the rights to broadcast the new fourth season of Game of Thrones. The challenge was to promote the series and channel to convince as many people as possible to take out a Rio subscription.
Solution
Game of Thrones isn’t an easy series to follow. The complex story contains many different characters, titles, peoples, cities… often with difficult names. In order to refresh everybody's memory (both fans and not-yet-fans) to everything and everyone, we created an online longread. A handy overview of everything you need to know. The website attracted a massive number of visitors and was widely shared on Facebook and Twitter. In this way, many fans did indirect advertising for the new season on Rio.
